NYC: stele

I’m so tired of the word curation being overused this year but this fragrance store is proof that curation is exactly the value prop.

they have two locations: one in SoHo and one in Williamsburg, and they have slightly different curations to fit the vibe of the Brooklyn vs Manhattan clientele (even though I think Williamsburg is the new SoHo, but we’ll save that rant for another day)